Mumbai, February 18, 2008… Starting February 25th, watch the most awaited and grand moment in India’s greatest epic story Ramayan- The Sita Swayamvar! The most auspicious ceremony of this historic masterpiece, the Sita swayamvar is being presented with utmost reverence and devotion. Don’t miss the special episodes starting Monday, February 25th to Thursday, February 28th on Ramayan only on NDTV Imagine.

When Raja Janak and Rani Sunaina find Sita playing with the Shiv Dhanush, which no man had been able to lift, they realize that only a prince who can lift the Dhanush will be her life partner. As per the traditions, all royal weddings are a swayamvar and many rulers and brave princes including Ram are invited to attend the ‘Swayamvar’ of Sita in Mithila.

As the many suitors fail to lift the Dhanush, Ram is determined to accomplish the feat which has been tried in vain by so many. When he presents himself at the court, Raja Janak is won over by his youth and beauty. Without any apparent effort, Ram lifts the Dhanush and bends the divine bow till it breaks! Overwhelmed at finally finding a suitor, Raja Janak gives Ram the hand of his beautiful daughter, Sita. After the splendid wedding ceremony is over, Ram and Sita return to Ayodhya!

Shri Ram’s life is dotted with victories and thrilling successes where he overpowers evil and blesses the good. In this journey of good vs. evil, he always has Sita by his side… as a wife and a friend, and an equal.

About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumiere, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.

About NDTV
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.