NDTV Imagine presents ‘Mahima Shani Dev Ki’
~ A new serial that dispels the negative myth of Lord Shani ~ ~ Mahima Shani Dev Ki will air every Saturday, starting 26th July 2008 8:00 p.m. ~
Mumbai, July 15, 2008: Starting this July, NDTV Imagine presents Mahima Shani Dev Ki… a mythological series that traces the story of Lord Shani, the planet God of the Hindu’s. Produced by Sagar Arts, this mega show aims to bring to light the greatness of Lord Shani, tackling the myths that surround this deity and the powerful effects of his planet. The character of Lord Shani will be essayed by Daya Shankar Pandey. Mahima Shani Dev Ki will launch with a special one-hour episode on Saturday, July 26, 2008at 8:00 p.m. only on NDTV Imagine. From the following week, the show will air every Friday, Saturday and Sunday at 8:00 p.m.
Lord Shani is depicted dark in color, clothed in black, holding a sword, arrows and two daggers and mounted on a black vulture or a raven. This God who presides over 'Shani-war' or Saturday is the son of the Sun-God Surya and Chhaya. It is said that when Lord Shani opened his eyes as a child for the very first time, the sun went into an eclipse, which clearly denotes the impact of Shani on astrological charts. This may be the reason why he occupies a place of fear in the minds of the common man. This mega serial will highlight planet Shani’s contribution to lift man to great heights of humility, patience and nobility and portray him as the greatest teacher and the greatest destroyer of ego and pride. NDTV Imagine’s Mahima Shani Dev Ki will present a series of short stories that will seek to demystify this god and also highlight the importance of the planet. The stories will be from mythology right from the birth of Maha Shani – mingled with stories of lessons taught to the Great Emperor Vikramaditya!
Announcing the launch of the show, Shailja Kejriwal, EVP- Content, NDTV Imagine said, “Mahima Shani Dev Ki presents a new approach to storytelling. The show has a collection of interesting stories which open your eyes to new thoughts and learning’s. A key aspect of this show is that it seeks to remove the tag of negativity and superstition attached to this god. It also looks to highlight an important yet often misunderstood facet about Lord Shani, which is to follow the path of righteousness, for he rewards those who follow this path and severely punishes only those who do wrong.”
In Hindu mythology, God himself has been incarnated in the form of planets, which are responsible for the existence of this whole universe and who deliver us the results of our own actions. Lord Shani is the signifier of our actions which include our present as well as the past. He is the chief Justice and punishes or rewards the human beings according to their misdeeds or good deeds. A favorable Shani bestows wealth and fame but at the same time, an unfavorable Shani gives endless miseries. Lord Shani punishes only those who are involved in ill deeds. However, he becomes happy and favorable to people performing good deeds and rewards them with lots of progress in their life. He forces people to be disciplined, and to understand that one needs to be humble, focused, patient, and hardworking to achieve success. Since most Hindus fear Lord Shani, they prefer not to approach him alone directly; rather they turn to God, in his various forms, for relief.
Tune-in to Mahima Shani Dev Ki launches every Friday, Saturday and Sunday at 8:00 p.m. only on NDTV Imagine.
About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumière, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.
About NDTV
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.
NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas 'beyond news'- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com