Laughter… Hasi… Mazaak…
a tryst with Bollywood's Comedy superstars

~ NDTV Imagine presents the Airtel Salaam- E- Comedy Awards on
September 7th at 8:30 p.m. ~

VIDEOS
Airtel Salaam-E-Comedy Awards - Mimoh
Airtel Salaam-E-Comedy Awards - Phoonk
Airtel Salaam-E-Comedy Awards - Raju
Airtel Salaam-E-Comedy Awards - Sachin
Airtel Salaam-E-Comedy Awards - Thakur
Comedy - Aamir 1
Comedy - Aamir 2
Comedy - Aamir 3
Comedy - Aamir 4

Mumbai, August 26, 2008… NDTV Imagine, the country’s popular entertainment destination on television, brings the biggest, brightest and funniest stars to TV screens with the Airtel Salaam-E-Comedy Awards’.  Recognizing comedy films and the artists that are part of this popular genre, this star studded, hugely entertaining awards show will be presented to television audiences on September 7th at 8:30 p.m. only on NDTV Imagine.

The awards have been conceptualized with the aim to recognize, nurture and honor the immense comic talent in Indian cinema.  Featuring scintillating and rib-tickling performances that had the audience enthralled, the inaugural awards ceremony was a runaway success.  Hosted by the hugely entertaining duo of Ranvir Shorey and Suresh Menon, the show featured a combination of performances by Bollywood’s best and hilarious acts by some of the country’s funniest people. 

Amisha Patel and Rakhi Sawant charmed audiences with their scintillating performances. The evening lit up with the spectacular performance by the king of dance and comedy, Govinda, and the talented Rimmi Sen, Sharman Joshi and Rajpal Yadav. From spoofs on the films from Bollywood to their interpretation of the latest ad films, the comic talent soon had the audience in splits with their gags.  Suresh Menon was the master of disguise, donning many avatars from Bappi Lahiri to Laloo Prasad Yadav during the show, while Raju Srivastav, Ranvir Shorey and others made the evening memorable with their own brand of humor. 

Showing their support for this genre of films and its talented artists were many personalities from the industry like Govinda, David Dhawan, Madhur Bhandarkar, Konkana Sen, Johnny Lever, Satish Shah, Shekhar Suman, Johnny Lever, Sajid Khan, Jaaved Jaffrey, Kapil Dev, Vinay Pathak, Ria Sen, Yukta Mookhey, Rituparna Ghosh, Randeep Hooda, Poonam Dhillon, Atul Kulkarni, Bappi Lahiri and many more.  

Airtel Salaam-E-Comedy Awards featured an eminent panel of judges from the industry such as Ketan Mehta, Kundan Shah, Honey Irani, Sudhir Mishra, Satish Kaushik and Ashok Pandit.  Together they selected the winners across many award categories (January 1st 2007 - April 30th 2008) such as Best Comic Dialogue, Best Comedy Character, Best Comedy Scene, Best Supporting Comic (Actor and Actress) and Best Comedy Jodi amongst others.  The Airtel Salaam-E-Comedy Awards also presented an Award for Outstanding Contribution to Comedy to one of Bollywood's most loved comedians.  The Airtel Salaam-E-Comedy Awards has been produced and conceptualized by Percept D’Mark. 

Block your date with NDTV Imagine on September 7th at 8:30p.m. and catch the hugely entertaining Airtel Salaam-E-Comedy Awards.

About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd.  Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative.  This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals.  The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumière, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.

About NDTV
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.

NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas 'beyond news'- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com

For more on NDTV Imagine, please contact:

At NDTV Imagine:

Zeenat Khan: 022 67733999
zeenatk@ndtvimagine.com

Jolenta D'souza: 9819183913
jolentad@ndtvimagine.com

Tanushree Mehra: 98203 85814
tanushreem@ndtvimagine.com

At Vitcom Consulting

Natasha Pal: 022 66568787
natasha@vitcomconsulting.com

Lily Ahluwalia: 9821157026
lily.ahluwalia@vitcomconsulting.com

Reshma Golatkar: 9987686575
reshma.golatkar@vitcomconsulting.com

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