~A fascinating new show on the art, culture, lifestyles and undiscovered aspects of India ~
~ Debuts on March 31, 2008 at 12:30 pm~
Mumbai, March 24, 2008: Beginning March 31st, NDTV Imagine presents INDIADHANUSH, a unique new series that showcases fascinating and sometimes unknown facets of India's diverse artistic culture, lifestyle and heritage! Produced by Siddharth Kak's Cinema Vision India, Indiadhanush will air from Monday to Friday at 12.30 pm only on NDTV Imagine, making weekday afternoons more interesting!
The Indiadhanush team has traveled extensively across the length and breadth of the country to discover cultural connections, lesser known arts and artists, exotic destinations, unique facets of historic sites and new dimensions of the country's rich heritage as well as the lifestyle of its communities. This new series is hosted by Siddharth Kak and Ami Trivedi.
Each episode will focus on a series of subjects ranging from history, people, culture, arts and craft, music, dance, folk, wisdom and philosophy, showcasing the amazing discoveries! Indiadhanush will open your eyes to truly fascinating stories and fun filled features on the traditional art of tattooing in India, the varied turbans of Rajasthan, the kebab streets of Lucknow, the unique elephant jewellery and bangle making traditions, dance forms like Kerala’s Koodiyatam and Maharashtra’s Lavani. Journey to the coffee plantations of Coorg and the Bhagoriya mela of Jhabua and from the picturesque Lakshadweep islands to the rainforests of Andamans Andaman & Nicobar Islands!
Announcing the launch of this show, Ms. Shailja Kejriwal, EVP- Content, NDTV Imagine said, "People have become so busy in their day to day lives that they do not get the time to open their eyes to the beauty around them! While NDTV Imagine offers a range of programming that is distinctive and memorable, Indiadhanush will capture the myriad scenes, vibrant personalities and rich culture which will help our viewers rediscover our own country!.”
Adds the director of the show, Mr. Siddharth Kak, "Indiadhanush is a show for everyone who loves India and will appeal to everyone across age groups! The show is an attempt to highlight the diversity of the country and will showcase a new discovery in each episode, in an entertaining manner!”
Indiadhanush will debut on NDTV Imagine on March 31, 2008 and will air from Monday to Friday at 12:30 pm.
About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumiere, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.
About NDTV
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.
NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas 'beyond news'- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com
