Mumbai, May 29th 2008… He is passionate, committed, a talented artist, a thorough professional and now… Hrithik Roshan is the goodwill ambassador for Junoon… Kuchh Kar Dikhaane Ka, the exciting new musical show on NDTV Imagine. Celebrating the shows’ cultural and artistic diversity, Hrithik will lend his support to the participants of the Sufi, Folk and Filmy genres on the show. Junoon… Kuchh Kar Dikhaane Ka, begins on June 6th at 8:30 p.m. on NDTV Imagine.
Announcing Hrithik’s association with the show, Shailja Kejriwal, EVP Content, NDTV Imagine said, “We are very excited as this is the first time that a channel has associated with a celebrity at this level. Hrithik’s role is very unique – he is not a host, judge or performer. He is here to lend his support to the participants. What makes this association special is that we truly believe that he embodies the spirit of Junoon and epitomizes the passion which is present in all the talented artists that are part of the show! He symbolizes the personality of the show brilliantly!”
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Extending his support to the participants, Hrithik Roshan said, “I am very pleased to be associated with NDTV Imagine and Junoon! I can identify with the participants and their desire to achieve success with their god-given talent. I relate to their positive and exuberant spirit because I believe that I have a similar Junoon - be it my work or my personal life.”
Adds, Gajendrra Siingh, the producer of the show “It is very encouraging for us to get the support of such a big star at the very beginning of the show. Hrithik's passion, talent, spirit and commitment are great motivators and we are all delighted and honoured with his support for participants of the show”.
Junoon… Kuchh Kar Dikhaane Ka is an exciting new musical show that will decide the country’s most popular genre of music, namely Folk, Sufi and Filmy. Each team will have 6 contestants and will be mentored by an eminent personality from the music industry, namely, Ustad Rahat Fateh Ali Khan for the Sufi Team, Ila Arun for the Folk Team and Anand Raj Anand for the Filmy Team.
Tune in to NDTV Imagine on June 6th and catch Hrithik Roshan, Ustad Rahat Fateh Ali Khan, Ila Arun, Anand Raj Anand and the 18 talented contestants for the entertaining launch episode of Junoon…Kuchh Kar Dikhaane Ka. The show airs every Friday and Saturday at 8:30 p.m. from June 6th.
About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumière, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.
About NDTV
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.
NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas 'beyond news'- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit
www.ndtv.com
