Mumbai, July 07, 2008: NDTV Imagine, the popular Hindi general entertainment channel which was launched in January 2008, will now be available on dishtv, India’s largest direct-to-home service and part of the biggest media conglomerate, Zee Group.
Announcing the inclusion of the channel on the dishtv platform, Mr. Harsh Rohatgi, EVP, Revenue Management and New Ventures, NDTV Imagine said, "This is an important milestone for us at NDTV Imagine. The channel, which has been winning over new audiences everyday, will now reach a larger audience through the dishtv Network, providing them with access to fresh and compelling programming such as Ramayan, Jasuben Jayantilaal Joshi Ki Joint Family, Main Teri Parchhain Hoon, Lux Junoon Kuchh Kar Dikhaane Ka and Nachle Ve with Saroj Khan amongst others."
Mr. Vinay Agarwal, CEO, dishtv said, “As India's largest direct-to-home service provider, dishtv has always been leading from the front and providing the best in entertainment to its subscribers. With the addition of NDTV Imagine, dishtv has further enhanced its general entertainment channel offering. All major channels, be it of national importance, regional bent, news, sports, music, children etc are available to the dishtv subscriber base, which currently stands at 3.4 million and growing at a fast pace. With NDTV Imagine now available on dishtv, we reestablish our promise of wholesome entertainment to our discerning subscribers.”
NDTV Imagine will be available on LCN No. 104 on dishtv. NDTV Imagine currently reaches out to over 94 million viewers across the country. The channel continues its successful run as the No.3 channel in the core prime-time band (Mon-Fri) in the basket of 9 GEC channels.
About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumière, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.
About NDTV
Essel Group - the parent company of the Zee Network – has launched this product - dishtv. It aims to be an Entertainment Provider and harbinger of the new age media in India. In a short span it has on its platform 185 National and International channels with registered 3.4 million subscribers, which is growing. dishtv offers the flexibility in content and channel packages so that the subscribers can choose and customize their own channel bouquets giving them complete power and independence. dishtv has a vast distribution network of about 575 distributors and 38,000 dealers that spans around 4500 towns across the country. Direct-to-home (DTH) television services deliver television channels directly to consumer’s homes via satellite without any need of a local cable service provider. Dishtv, India’s first DTH service provider, entertains the viewers with 165 television and 20 audio channels offering a superior picture and sound quality. With channels for the sports enthusiast, from daily dose of soaps to news, from a bevy of cartoons to infotainment, from a plethora of music channels to movie channels - its all happening on dishtv. With the complete Zee bouquet of channels, the One Alliance bouquet, and the Star bouquet, it offers the complete range of channels to its subscribers. dishtv also offers to its subscriber’s exclusive international channels such as Boomerang, TCM, and MGM. Highly aware of prompt service orientation, dishtv has 24* 7 call centre with 1000 seats in 11 different languages at 7 different locations to take care of subscriber requirements any point of time and to ensure timely solution to problems and queries. Dishtv uses world-class technology and equipments manufactured by best suppliers in the world. The STB (Set Top Box) are sourced from a Korean manufactures. Nevertheless, dishtv STB come with a One-Year-Warranty that takes care of any technical fault free of cost for 12 months from the date of purchase
