~ NDTV IMAGINE PRESENTS BAALI UMAR KO SALAAM ~ A new daily drama that explores the emotions of young love Begins Monday, November 03, Monday to Thursday at 8 PM
Mumbai, October 22, 2008: On October 3rd, 2008, Imagine takes you on a delightful journey that begins with the excitement of a first crush to the realization of first love. Baali Umar Ko Salaam is a story that traces the innocence of first love and the romantic journey of a young girl Naina. Baali Umar Ko Salaam launches on November 03, 2008 and will air every Monday to Thursday at 8 PM only on NDTV Imagine.
The story unfolds the journey of Naina, a young innocent girl who matures into a young woman once cupid strikes her. Naina is a small town girl who belongs to a traditional north Indian family. She is a simple girl-next-door whose is bound by strong family values and traditions. She is head over heels in love with Sameer, the new heart-throb in her class whose charming personality makes many hearts skip a beat.
The show is sure to bring a smile on your face and sometimes even bring a tear to your eyes as you will relate to their sweet acts of innocence, admiration and dreams. Relive the magical moments of first love through the eyes of Naina and Sameer.
The main protagonist Naina is played by newcomer Ankita Lokhande and her love interest Jay Soni plays the central character of Sameer. Neha Desai and Lavina Tandon will be playing the role of Naina’s best friends Swati and Poonam.
Announcing the launch of the show, Shailja Kejriwal, EVP- Content, NDTV Imagine said, “What makes this show stand apart is the simplicity of the storyline. It is told through the perspective of a young teenage girl and therefore is delightfully appealing. The introduction of Baali Umar Ko Salaam will add variety to our daily programming line-up.”
Join Naina & Sameer in their journey of love on Baali Umar Ko Salaam from November 03 every Monday- Thursday at 8 PM only on Imagine
Baali Umar Ko Salaam is produced by Jay Production.
About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumière, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.
About NDTV
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.
NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas 'beyond news'- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com
