Mumbai, May 2, 2008… Returning to television after a year long hiatus, Annu Kapoor has been chosen as the anchor and host of the brand new musical extravaganza from NDTV Imagine, Junoon… Kuchh Kar Dikhaane Ka.
Produced by Gajendra Singh’s Saibaba Telefilms, Junoon is an exclusive new show that taps into the country’s passion for good music, playing out an exciting contest to decide the country’s most popular genre of music, namely Folk, Sufi, and Filmy Music! Each team will have 6 contestants and will be mentored by an eminent personality from the music industry, namely, Ustad Rahat Fateh Ali Khan for the Sufi Team, Ila Arun for the Folk Team and Anand Raj Anand for the Filmy Team. In this show, the audience will be voting for a genre of music and not for individual singers.
Accepting his new role on TV, Annu Kapur said, “It’s great to be back with something new… something fresh. Most music based shows today focus mainly on Hindi film musicbut with Junoon all that will change. We will present refreshingly different aspects of music to Indian audiences and I am very excited to be a part of this new show. While this is my debut on NDTV Imagine, I have been associated with Gajendra Singh for a long time and this unit is like family to me! I’m sure together, we will create a show that’s truly magical.”
Every week, the participants from all the teams will perform a song from their respective genres. The elimination process will be based on the performances wherein, viewers will vote for their most favorite genre. Once the votes are tallied every week, the weakest genre will be identified and the mentor from that genre will then eliminate one of the contestants from his/her team.
Junoon… Kuchh Kar Dikhaane Ka on NDTV Imagine, promises to be a fresh and unique musical entertainer. Tune in this June and catch all the excitement, only on NDTV Imagine!
About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumière, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.
About NDTV
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.
NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas 'beyond news'- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com
