~ An exciting new edutainment show starting March 24, 2008~
Mumbai, March 07, 2008… Imagine… a show that not only entertains but also teaches you how to communicate effectively in English! Beginning March 24, 2008 NDTV Imagine will give new meaning to television viewing with the launch of “Angrezi Mein Kehte Hain”, a unique new edutainment show that aims to draw attention to the nuances of the English language in an entertaining manner! Produced by Sidharth Basu’s Synergy Adlabs, the show promises to appeal to the whole family. This show will air from Monday to Friday at 6:30 p.m. and at 11.00 pm only on NDTV Imagine.
This fresh, new show is set in a classroom of a varied collection of students. Teaching them the essentials of the language is Shernaz Patel, their teacher who is also a warm and understanding mentor. She not only motivates her students the correct use of the language but also explains situations to them from their point of view, so that they can truly absorb the lesson. Each of the students in this class hail from different parts of the country and from diverse social backgrounds like a salesman, a housewife, a business man, a working woman, a shopkeeper, a student among others. All of them are there to learn spoken English! Every episode will teach one lesson, followed by funny and entertaining acts that will give the show an enjoyable experience for the whole family. Each episode will culminate with a song, which will highlight the lesson for the evening.
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Announcing the launch of this unique show, Ms. Shailja Kejriwal, EVP- Content, NDTV Imagine said, “NDTV Imagine aims to unify families with a range of programming that is fresh, distinctive and memorable! ‘Nachle Ve With Saroj Khan’was the first show that added value to audiences who were open to drop their inhibitions and learn how to dance. Angrezi Mein Kehte Hain is our next attempt to enable audiences to communicate effectively in spoken English in the comfort of their homes, absolutely free. It will cater to all age groups, across all kinds of educational backgrounds and will instill a sense of confidence in them. This is a first-of-its-kind attempt by a GEC and we are quite sure that it will be appreciated by our viewers!”
Adds Shernaz Patel, who plays the role of a teacher in Angrezi Mein Kehte Hain, “I have never played a role like this before, so I’m very excited about this show. I love the concept wherein we are not only entertaining viewers but also assisting them in learning spoken English. I hope they enjoy the show as much as we did shooting for it.”
Angrezi Mein Kehte Hain will debut on NDTV Imagine on March 24, 2008 and will air from Monday to Friday at 6:30 pm and at 11.00 pm.
About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumiere, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.
About NDTV
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.
NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas 'beyond news'- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com
