Headed by Sidhartha Basu, Synergy started as one of India’s first few independent television outfits, in 1988. Synergy has built its reputation as a leader in the field of format programmes. Keeping abreast of constantly changing viewership, Synergy has incorporated top of the line technology and state-of the art equipment, creating content and programme ideas in sync with market demands. Recently tying up with Adlabs Films Limited, a part of the Reliance Anil Dhirubhai Ambani Group it is now called Synergy Adlabs Media Ltd.

Starting with the hugely popular and landmark series, Quiz Time in the 80’s, the India Quizseries in the 90’s and the hugely successful series, Kaun Banega Crorepati, Synergy went on to produce non-quiz based programmes likeAQuestion of Answers, a series for TV Today. More recently, it created and produced the game show Mum Tum aur Hum and has successfully co-produced the reality based dance show, Jhalak Dikhhla Jaa - Dancing with the Stars.