A Timeless Saga of Immortal Love Comes Alive… On Imagine

~ The Divine Love Story of Lord Krishna’s staunchest devotee, the Princess Meerabai, Coming soon only on NDTV Imagine ~

Mumbai, June 15, 2009: It is a story of love in its purest form… of devotion and dedication… of melody and harmony… brought alive by televisions’ most renowned storytellers.  Imagine brings to life one of the country’s most loved classics - the story of the legendry princess Meerabai, who renounced the luxuries of royal life and became the greatest devotee of Lord Krishna.  This celestial epic is being recreated for television by Sagar Pictures for NDTV Imagine. 

Meera is the story of a young Rajput princess whose love and devotion to Lord Krishna made her give up everything and thus elevated her to the status of a saint. Legend has it that when young Meera was just four years of age, she found herself to be deeply drawn towards Lord Krishna. As she grew older, her desire to be with her Lord grew more intense and she resolved to be committed to him forever. Despite being forced into marriage with another man (Prince Bhoj Raj), she defied the social norms and continued to worship Lord Krishna as her lover. She went on to compose many devotional songs in praise of Lord Krishna which are sung to this day with great reverence across the country.  These bhajans have been regarded by scholars to be of very high literary value.  

Much has been written about Meera’s life as a ‘jogan’ however the show will explore her life from her childhood days and the influences and events that led her to become Meerabai the ‘jogan’.   It will trace the trials and triumphs of this staunch Krishna bhakt, providing audiences with an insight into the life of this strong woman, who remains an inspiration to women even today.

The characters in Meera will be essayed by a new generation of actors – Aashika Bhatia all of 9 years will be seen playing the lead of young Meera, the key characters of Veer Kunwari (Meera’s mother) will be played by Gauri Harmit Kaur and Ratan Singh (Meera’s dad) will be played by Kunal Bakshi respectively. Paras Arora will be seen playing Meera’s cousin brother while Twara Desai will be seen playing Meera’s friend Lalita.

Announcing the launch of this tale of devotion, Shailja Kejriwal, EVP- Content, NDTV Imagine said, “It is one of the most passionate yet pure love stories of our culture.  Meerabai’s music and poetry adds another dimension to this fascinating tale.  Our version of this timeless classic has been interpreted to cater to the taste of today’s audience and we aim to tell her story in a persuasive, entertaining manner.  It is truly a story that has been waiting to be told! ”

Commenting on the show Moti Sagar, Sagar Pictures said, “Much legend has been gathered around the name of Meera and we are really happy to be able to present her story to Indian audiences through this show. The story of Meera is a classic example of love so pure that it goes beyond all artificial boundaries that human beings create. The show will project Meera’s life right since childhood within a setting of authentic detailing and classic costumes.”

Catch the saga of Meera coming soon only on NDTV Imagine.

About NDTV Imagine

NDTV Imagine is the ‘entertainment initiative of the NDTV Networks PLC, the NDTV-NBCU joint venture in India’.   Spearheaded by Sameer Nair, the company has made strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. The company currently operates the Hindi General Entertainment channel, NDTV Imagine; the World Cinema movement, NDTV Lumière (which includes theatrical releases, home video, internet and television), Imagine Showbiz, a dedicated Bollywood Entertainment channel and Imagine Film Co., a film production studio that has numerous movie projects across regions and languages, in varying stages of development and production.

NDTV Imagine has also been working closely with NBCU to bring world-class entertainment to Indian audiences with channels like Sci-Fi, 13^th Street, the Universal Channel and also the revamped Hallmark Channel.  The company has done extensive work with regard to the launch, distribution and monetization of premium international channels in India. 

About NDTV

NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, NDTV India is amongst the country's leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.

 NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas 'beyond news'- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com